Saturday, October 24, 2009

Make Money for Newbies: Session 2: Using Google Adwords Keyword Tool

Welcome to Make Money for Newbies. In this session we will explore how to use the Google AdWords Keyword Tool to help us brainstorm for keywords to choose from in order to make money for newbies online. Sometimes it can be difficult to think about what the site is going to be about and what should you write about and so on. However with this tool it will make that process a whole lot easier. So follow these super step by step instructions very carefully as this is one of the most important parts of this whole make money online with Google process.

Step 1: Finding a Niche with Google Keyword Tool

Now the first thing we need to do is think of a general category. This is easy. Any category you can think of. It can be sports, electronics, dancing, music whatever. Now go to the Google Search engine and type in Google AdWords Keyword tool. Also this tool is free so we won't have to spend money to make money online. This tool will enable you to brainstorm keywords but more importantly analyze the keywords to see how profitable they will be and how competitive they are so we do not waste time trying to make money with a worthless keyword, get what I mean. OK now that you have the Google AdWords Keyword Tool Open let's all use the same topic as an example of what to do so you can follow along better. Now let's go with the topic "cooking". Type in "Cooking in the keyword search slot and press"get keyword ideas". You will then see all the related keywords cooking school, cooking class blah blah blah. It is from all these key words we can choose from. Great OK now what we have to do is configure the keyword tool so we can analyze the keywords properly and I'm going to show you how to do this in Step 2.


Step 2: Setting up Google AdWords Keyword Tool Right

T
his is a very important part so pay close attention. Now the first thing we need to do is scroll over to the right of the screen and see the drop down menu where it reads "Match Type" and change it from "broad" to "exact". Now there are certain stats that we need to make money for newbies with Google and certain ones we do not. Go to the drop down menu that says "Choose Column to Display. You can hide and show stats. Show these two items: 1. "Estimated Average CPC" and 2. "Global Monthly Search Volume" which should already be shown. Every other stat you can hide because we do not need them. Now these two stats that we have shown are very important to deciding the worth of a keyword. Do not ever choose a keyword before researching it. I will explain what each one means so you can learn to make money for newbies properly.


CPC: This stands for "Cost Per Click". This determines how much money will be generated with each click for the particular keyword. For example let say you chose the keyword "cooking class" and you made a website about it. Now if you look at "cooking class" in the keyword tool you will see it has a CPC of $2.40. This means that every time someone visits your "cooking class" site and clicks on an advertisement, $2.40 is generated. Every click generates $2.40. Now that is entirely your profit. It is split between Google, you and the advertiser. Expect to gain around 25-30% of the CPC of a particular keyword to make money for newbies online. So that would be 60 cents per click. The more click the more you make money online. You should always choose keywords with a CPC of no less than $1.00. Now I will explain the Global Monthly Search Volume.

Global Monthly Searches: This number is the amount of searches the keywords gets. You can see that the keyword "cooking class" is searched for 9,900 times per month. This is a good range to make money for newbies. You see the more searches a keyword gets the more competitive the keyword. Take a look at the keyword "cooking". You can see it has a Search volume of 450,000 searches per month. That is way to competitive for newbies. The people competing for that keyword and who are at the top really really know what they are doing. So it is not wise to compete for that keyword yet. Once newbies get the hang of how to make money online with Google then you can compete with more competitive keywords. So the standard range of searches that is in a newbies competitive level is anywhere from 3,000-10,000 searches. So "cooking class" would be a perfect keyword to target to learn to make money for newbies online with Google. You will still make some money, and compete with your level of competition and learn in the process. Learn more about this so you can


So we will stop here. What you should do is use this process for any topic and find at least 3 or 4 keywords that have a CPC of at least $1.00 and have a Global Monthly Search Volume of 3,000-10,000. Next Session I will go over how to analyze keyword website competition so you can see what websites you will be competing with. You can find the break down of the sessions at the top right side of the site! Thank you again for visiting our Make Money For Newbies website!



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