Saturday, October 24, 2009

Make Money for Newbies: Session 1: Keywords

Welcome to Make Money for Newbies. Here we are going over the steps to be successful using Google AdSense to make money for newbies to the Internet marketing world. Now what do we all want? We want to make money with Google right? Well in order to do this there are steps that need to be followed. They may seem meticulous at times but it improves our chances of success. In this first session we go over the first step to this whole Google process which is finding a keyword!

To give you a better understanding of what we are ultimately trying to achieve with Google AdSense, I am going to give you all a basic overview of what our objective is. This is the plan so follow this carefully and take notes if you want: Step 1. Find a Popular Topic. Step 2. Find a Keyword related to that topic(A word people would use to search for the topic using a search engine). Step 3- Make sure Keyword is not too competitive(We are new so let's start off with a noncompetitive keyword that others aren't using often so we can get used to the process first). Step 4- Build a Site(For Free) about your keyword and topic and post interesting original article about the site. Step 5- Get Google to Recognize your site exists(also know as "Indexing your site"). Step 6. Get Ranked the number 1 spot for your keyword to get a lot of visitors(Meaning when people search for your topic using your keyword in Google's search engine, your website is the the first site on the search engine results page(SERPs for short.) Step 7- Set up Google AdSense on your site to put Advertisements relevant to your topic on your website(Each time someone clicks on the ads on your site you make money). This is a basic overview of our main goal OK? Remember these steps because this will guide the process to make money for newbies to the Internet marketing game. Now that that is all cleared up, Let's get started with step 1 woooooooh!!!

Step 1: Find a Popular Topic

When trying to find a topic(also known as a Niche) that you want to find your keyword from, you want to do a little Brain Storming. Brainstorming is huge in learning to make money for newbies to this. Try thinking of five major topics that people usually search for online. It is also important that you write these topics down. That way you can see what were good topics and what were bad ones and it makes it easier to pick the best topic for you. I'm going to join you and write some down here let's see: It could be sports, politics, cars, video games, movies, music, shoes, cell phones, televisions. Ok, I have got one do you have yours? It is ok if you do not have one right away take as long as you want to find a topic but for the sake of the lesson I chose "cooking" as my topic for example. This is an important step to make money for newbies to this Google process.

Now let's review my topic "cooking". Is it popular? Yup!! Who doesn't like cooking?? Is it something that I can write about? Yes! I am not a Chef at all I suck at cooking however there are so many things to write about and I get get information from anywhere about "cooking"(Keep in mind, you do not have to be an expert about your topic, in fact you do not have to know anything about it. Just research it using the web and write about it it is as simple as that). Is the topic something that I can get a keyword from? Sure! Cooking is a huge topic there are so many different keywords I can get from this! An example: Cookware, Chefs, Cook Shows, Cooking Recipes and I can even choose one of those keywords as topics and look for more keywords.. get the idea? So those are the basic questions you want to ask about your topic. Here are the questions : Is it popular?(It doesn't have to be super popular but you need to consider a topic most people would know about). 2. Can I write about it? and 3.Can I get keywords from it? This brainstorming technique is the one of the most vital way to make money for newbies to this Google AdSense project. Other ways to generate topics are by just observing everyday life. Look for things you can possibly use as a niche. Follow this and you will be on the right track to make money for newbies! Let's take a look at the next second step!

Step 2: Finding the Right Keyword

Aaah! The magic word! Or should I say the magic keyword? Sorry bad joke. Anyway the key to success in this online program is finding the right keyword to target for your niche. Let's take a step back and examine what a keyword is. A keyword is what we put into the search engine. When you want to look for a cell phone for example; Let's say you wanted to look for a cheap cell phone. You would go to the search engine and type in a the keyword: "Cheap cell phones" and press search. The keyword you used is Cheap Cell Phones. So let's start to look for a good keywords for our niche. There are 3 characteristics a keyword must have to optimally make money for newbies to the web:

1. People need to be searching for it
2. It needs to be able to get the number one spot when you try it out
3. It need to have value(Advertiser need to see value so they can put their ads on your keyword's site and know they will make money with your keyword's site)

Here is the problem though. You see we are not the only ones trying to find keywords. We do want keywords that a lot of people search for but the more searches a keyword gets the more competitive the keyword is. And since you're new and just starting out your not going to get the number one spot for a very competitive keyword because your competitors are not new they are very experienced and they are recognized by Google(indexed), they have many sites that are number one with many keywords. Google doesn't recognize you or the site you are going create. How do we get around this problem? We find a keyword that is not so competitive so we can get recognized by Google and get the number one spot. So when your starting out to make money for newbies to this, you have to come up with noncompetitive keywords to target. Then when you get the number one spot on the search results page for that keyword you will have proven yourself, you will have boosted your "Google credential" so to speak. So then, you can go after more competitive words. However for now let's start off with less competitive keywords.

Now you are probably wondering how can I if the keyword I use is competitive or noncompetitive? Good question and I have a good answer. you use something called the Google AdWords Keyword Tool!! You can find this tool by typing "Google AdWords Keyword Tool" in Googles search engine(it is free). This tool is very valuable to see what keywords get a lot of searches and to make money for newbies to this. If they get a lot of searches there is a good chance they are competitive and we do not want those types of words yet. If they get very little searches then they are not competitive and that is the kind of keyword we want to use for now. Now obviously if a keyword does not get that many searches you are not going to make much money but that is ok for now because we are new and right now our immediate goal is to get experience and get a keyword and site that will rank number 1 in the SERPs. We have to start off small and basic in order to learn to make money for newbies online. When we get a number 1 ranking then we can start targeting the money making keywords got it? Gooooooooood. We will stop here and in the second session I will go over how to use the Google AdWords Tool effectively, we will choose a keyword for our niche and I will show you how to set up a FREE site for our keyword. See you in session 2 of how to make money for newbies! You can find the list of sessions and posts at the top of the right side bar at the top of the page. Thanks again for visiting my Make Money for Newbies site!!

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